Star Wars Nostalgia On the Rise

"We're bringing to life the nostalgia that many young parents feel about Star Wars and Kraft, and creating new and exciting ways to experience them together as a family," says Scott Glenn, brand manager for Kraft Macaroni & Cheese. With Star Wars now once again approaching fever pitch as anticipation grows toward the debut of The Force Awakens, it’s become clear that it’s not just the new Star Wars that’s on everyone’s mind. A new appreciation for Star Wars nostalgia and vintage collectibles have become the focus of not just fans but corporate America as well. Companies like Sony have skewed their Star Wars advertising to an older demographic with the inclusion of Star Wars nostalgia. Kraft Macaroni as well has gone as far as [...]